The Rippins Books online shop The Rippins Books online shop The Rippins Books online shop
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Online Shops

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Online shops are more complicated than straight websites because they involve a database to store the product data, the customers' details and the orders. Computer programs are needed to allow the website to interact with the database. By contrast the HTML code for an ordinary website only controls layout. The simplest approach for an online shop is to use PayPal's shopping cart which is free and does not require a merchant account from a bank. Unfortunately PayPal is not yet well known in the UK. The alternatives are to set up a custom shopping cart, or to use an off-the-shelf system, which is more flexible and has more features, but may be more complicated. This is an area where careful consultation and consideration is needed. Once a shop is created it is a major task to change it. I can advise on the best approach and implement whatever is decided.